As I walked past the pile of Belly Laughs at the check out recently, the word FREE screamed out from the front page. With free CDs a thing of the past and the recent rash of newspapers giving away free DVDs, what title would the Belfast Telegraph choose bestow on its readers? Ryan’s Daughter? Titanic? Perhaps a political thriller?
No. None of those. Instead, a choice of Mr Men or Little Miss books! Cut out the voucher, tick the box, tape 50p to it, and send it in. 
The giveaway offer didn’t generate the I’ll-buy-one-of-those-to-get-that reactions in me that the Belly Laugh hoped for, but it made me smile. And if Little Miss Sunshine had been a little older, then maybe I’d have bought one in a flash.
No comments:
Post a Comment