In the lead with a 3.9%, YouTube has nudged ahead of MySpace (3.35%) in the Nielsen/NetRatings index of global internet visits. And in terms of the worldwide audience, YouTube now beats the BBC family of websites.
The site, described by a director at Isobar as having “a far more universal appeal, being pure entertainment with a global appeal” is powering ahead of MySpace, a less focussed community website.
The number of distinct users visiting YouTube (it’s reach) has shot up 155% over the least three months, while growth at MySpace has only increased by 9%.
Is this a surprise? If a picture is worth a thousand words, then perhaps a moving picture is worth a thousand blogs?
via Media Guardian
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