"63% of the nation is sleep deprived due to stress and 58% claimed watching goldfish could be the answer".
So jittery customers were allowed to request a fish therapy room at check-in for no extra cost, and then proceed to watch the goldfish for a de-stressing 15 minutes before shutting their eyelids for the night.
Clearing out some old trade magazines, I stumbled across this on the back page of teh June 2007 Business Travel World - not quite sure how I got on that mailing list, but it's full of wierd and wonderful ideas about travel.
Not sure how the trial went - maybe someone from Travelodge's PR team would like to leave a comment! But it's a novel idea from the budget hotel chain that doesn't provide shampoo or hair-dryers in its rooms, and could barely ever keep a lift working in its London Liverpool Street branch.