I don’t want to reopen another teabag thread of posts. But Sainsburys’ labelling does throw up a question or two.
The Saturday morning conundrum was whether to buy a pack of 3-5 chicken breasts or a bigger pack of 5-8 breasts. The two different sizes of pack were sitting next to each other on the shelves. Both were viable options for the week’s catering requirements.
Of course, the mathematician in me reckoned that price per kg would be a way to make a decision. £7.98/kg versus £8.74/kg. Easy.
But what’s that up at the top of the larger packet?
bigger pack better value
Not in this case!
The “special purchase” (£7.98/kg) seems to override the “better value” (£8.74/kg) of the other pack. While it may not count as improper labelling, it is confusing and disingenuous. Unless you define “value” differently to me!