As expected, it wasn't too difficult to hand out free books to people. There's something of value about a book meaning that strangers take the offer more seriously than if you were just thrusting a leaflet into their hand. They'll engage in conversation. They'll tell you that they're not much of a reader. They'll spontaneously promise to give a go.
An email around work took care of about a third of them.
Parents at the school gate got them along with those sitting around at Littl'un's swimming class.
And anyone in a cafe - serving or seated - or in cinema box office was vulnerable to a quick chat that ended in being offered a book.
One person has already come back to say that they've finished their copy - and enjoyed it. Hopefully they'll pass the book on and the cycle will begin once again.