History, past performance and longevity aren't particular stumbling blocks on the internet. Myspace and Bebo are both relatively young, yet receive the fifth and sixth highest number of page views.
The BBC report that Neilsen measure community websites growing their audiences by 12% annually. But in the last year, Bebo grew by over 160%, and MySpace just under 300%.
Although both firms' names are often muttered in the same breath, there are significant differences in their users and their habits:
- 54% of Bebo users are under 18, compared to only 31% of MySpace users
- Beboers users spend longer on the site each month - an average of 1 hour 52 minutes compared to 1 hour 28 minutes for MySpacers
Social networking is here to stay.