Monday, March 21, 2011

World Book Night increased sales of the books given away

World Book Night logo

It's been great to find out that at least one of the 48 copies of The Curious Incident of the Dog in the Night-time I gave out as part of World Book Night has been passed on and is being enjoyed by another reader.

The Bookseller today reported that the distribution of 40,000 free copies of the 25 books had actually boosted the year-on-year sales of the titles.

Sales of the 25 titles given away as freebies on World Book Night continue to confound the critics, as the public snap up the selections at three times the rate in March this year as they did last year, on average.

In total, the 25 World Book Night titles have sold 58,100 copies thus far in March, with the average year-on-year sales increase for each title measuring 205%. Approximately £78,000 more has been spent on the books over the past two weeks than in the comparative weeks last year.

Year on year sales increases of World Book Night titles

The BBC News online report translated this into:

The inaugural event added approximately 75,000 extra sales to each title, according to The

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