Wednesday, March 14, 2007

How do they do that? Film premieres

Walking through Leicester Square on the way to dinner last night, I caught the tail end of the Factory Girl UK premiere.

Running a London film premiere is a slick, well-oiled process, repeated once or twice a week in Leicester Square and the cinemas around. It’s as if someone pulls their clipboard off their desk, works down the checklist, and ten minutes later another premiere has been organised.

Security fencing, security and a few extra police arrive, scaffolding and lights are erected, and between 6 and 7pm the beautiful people walk down the red carpet on the way into the film.

But once everyone is inside, the red carpet is rolled up

and packed into a van, and the outside glitz is dismantled.

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