Friday, November 09, 2007

Lies, damned lies and statistics ... about bloggers

The text up in the banner of this blog was written in a minute or two the afternoon I set up Alan in Belfast. A stream of consciousness: well, more like a stream of fingers clattering on a keyboard ...

“In a world where a blog is created every second does the world really need another blog? Well, it’s got one. An irregular set of postings, weaving an intricate pattern around a diverse set of subjects. Comment on cinema, books, technology, and the occasional rant about life. Alan ... in Belfast, Northern Ireland”

But it made the point that 21 months ago, there already seemed to be a surfeit of blogs. How much more so now?

Garlik logo

According to this morning’s Guardian, a recent survey of commissioned by the fine folks at Garlik suggests that 15% of the British web population (ie, the 26 million who actually go online) keep a blog. That makes just under 4 million bloggers in Britain.

“Of those running a personal website, almost one in five were blogging at least once a day - the high water mark for an internet phenomenon that is transforming the way people voice their opinions.”

The research is also reported to show that

“of those who blog, women are the most enthusiastic with 23 per cent blogging daily or more often versus 17 per cent of men.”

I can’t yet find online the fine detail of the research ... Garlik’s website hasn’t even been updated this morning with a press release. But I've some questions I’d like answered (or at least clarified):

  • Did regularly changing your Facebook status count as blogging in the survey? Or did you need to write something more significant?
  • Slightly doctored facebook profile for Alan in Belfast
  • Was the survey really GB or UK?
  • One release suggests that “The total number of GB adults who use the Internet (18+) is 26.58 million (Source: EIAA)”. So if the figures are only for adult bloggers, we could have another half million or more under-18 bloggers out there too?


ruthEbabes said...

The first link to garlik is wrong btw

Alan in Belfast (Alan Meban) said...

Ta - fixed

David Todd said...

Maybe Bobbie Johnson from the Guardian was out on the tear before he wrote that :-)